Another brewer being accused of IP infringement

duff · Post by **duff** » Tue Feb 10, 2015 9:17 am

http://www.nytimes.com/2015/02/10/busin ... .html?_r=0

Red Bull apparently has decided that ox and bull are indistinguishable.

But the best part is the response from Old Ox Brewery.

http://oldoxbrewery.com/2015/02/dear-re ... a8ec7afa12

Post by **Beer-lord** » Tue Feb 10, 2015 9:35 am

Great reply by Old Ox, BS by Red Bull. I think it will backfire on them as everyone is for the little guy. Plus, right is right (not that it makes a difference when lawyers are involved).

Post by **BlackDuck** » Tue Feb 10, 2015 9:36 am

The response letter is awesome!!!

Dawg LB Steve · Post by **Dawg LB Steve** » Tue Feb 10, 2015 10:04 am

Love that response!!!!

DaYooper · Post by **DaYooper** » Tue Feb 10, 2015 11:41 am

What a big Red Bully! These companies have so much money it is a drop in the bucket to them if even that, but even if they do not win, they win since the little guy ends up going bankrupt. There is no way these things can be confused. One of these days a judge is going to say that these types of lawsuits are frivolous and award a $100M settlement to prove a point. I could understand if it was Red Ox Energy Drink or even Blue Ox Energy Drink of if they pushed a type of beer loaded with coffee and ginseng the same as Bull promotes, but thats not what they are doing. Is PBR next since they use blue and red and its in a silver can? Dont they realize the hipsters that drink their Bull are the same ones that are also into craft beers? The craft industry needs to start doing more commercials like their Superbowl response to Bud and point out all these mega companies efforts at stomping on small craft brewers.

Brewbirds · Post by **Brewbirds** » Tue Feb 10, 2015 12:02 pm

Their lawyers need to cut way back on consumption of there employers' product and

RDWHA Old Ox Craft Brew.

Bluejaye · Post by **Bluejaye** » Tue Feb 10, 2015 12:23 pm

If I drank that swill, I'd stop/boycott it immediately.

I wonder if they sell Old Ox anywhere near me, I'll have to look now and buy some!

FedoraDave · Post by **FedoraDave** » Tue Feb 10, 2015 3:00 pm

Disgusting! I hope this goes viral and Red Bull gets their @sses handed to them in the marketplace. I don't drink that stuff, but I'm going to do what I can to make people aware of this idiotic legal harassment.

Post by **LouieMacGoo** » Tue Feb 10, 2015 3:40 pm

That's it I'm changing the name of the website to Red Borg! I'd like to see them come after the Borg Army!!! Total BS.

Trademark and patent laws are so broken in this country. You see this kind of thing all the time in the Tech industry and in severly hurts anyone that is trying to grow a small business or create a new product or new idea.

Dawg LB Steve · Post by **Dawg LB Steve** » Tue Feb 10, 2015 3:46 pm

LouieMacGoo wrote:That's it I'm changing the name of the website to Red Borg! I'd like to see them come after the Borg Army!!! Total BS. Trademark and patent laws are so broken in this country. You see this kind of thing all the time in the Tech industry and in severly hurts anyone that is trying to grow a small business or create a new product or new idea.

RED BEER BULL BORG!

Post by **BlackDuck** » Tue Feb 10, 2015 3:55 pm

FedoraDave wrote: I hope this goes viral and Red Bull gets their @sses handed to them in the marketplace.

It has gone viral. This is a letter from Ox Brewery that was posted on their website yesterday to their fan-base. Check out some of the links at the bottom
http://oldoxbrewery.com/2015/02/dear-awesome-people/

I've seen this on many on-line news sites. Some of the small breweries around me are posting all about it on their twitter sites too.

duff · Post by **duff** » Tue Feb 10, 2015 6:04 pm

Dawg LB Steve wrote:
LouieMacGoo wrote:That's it I'm changing the name of the website to Red Borg! I'd like to see them come after the Borg Army!!! Total BS. Trademark and patent laws are so broken in this country. You see this kind of thing all the time in the Tech industry and in severly hurts anyone that is trying to grow a small business or create a new product or new idea.

RED BEER BULL BORG!

I can barely say Beer Borg without tripping over my own tongue. Changing it to that would just be mean.

Chuck N · Post by **Chuck N** » Wed Feb 11, 2015 9:03 am

So apparently Red bull feels that all of us consumers are not only incapable of distinguishing the difference between a bull and an ox but we also can't tell the difference between a beer and can of energy drink. That's funny because I can very easily tell the difference between a $3.70 can of energy drink and a $0.75 cup of coffee that has the same effect with fewer chemicals.

jimjohson · Post by **jimjohson** » Wed Feb 11, 2015 10:21 am

Chuck N wrote:So apparently Red bull feels that all of us consumers are not only incapable of distinguishing the difference between a bull and an ox but we also can't tell the difference between a beer and can of energy drink. That's funny because I can very easily tell the difference between a $3.70 can of energy drink and a $0.75 cup of coffee that has the same effect with fewer chemicals.

$0.75 it's clear you don't go to Starbucks

RickBeer · Post by **RickBeer** » Wed Feb 11, 2015 10:38 am

jimjohson wrote:$0.75 it's clear you don't go to Starbucks

Another brewer being accused of IP infringement

Another brewer being accused of IP infringement

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