I personally hate hearing about these transactions and Gymrat hit the nail on the head. It is only a matter of time before you start to see the influence they will have.
Keeping existing people onboard is a classic takeover tactic across corporate models globally. They never stay and change will happen.
To resolve this maybe we, the craft brew consumer aficionados, should all stop singing the praises of our favorite breweries so publicly on social media and conspire to keep sales at unimpressive levels so we can keep the product to ourselves... OH ... but that might mean I'll never get to have a... fill in the blank .
Embrace your tiny local people!!! And beware that the next target is the home brewers supply chain.
First Firestone, now Lagunitas
Moderators: BlackDuck, Beer-lord, LouieMacGoo, philm00x, gwcr
Re: First Firestone, now Lagunitas
Sibling Brewers
Re: First Firestone, now Lagunitas
A business is a business and can be as renegade minded as they want, but in the end they all bow to the bottom line.
Homebrew might really be the answer.
Homebrew might really be the answer.
Re: First Firestone, now Lagunitas
You've convinced me. I'm going to brew my own now.Pudge wrote:A business is a business and can be as renegade minded as they want, but in the end they all bow to the bottom line.
Homebrew might really be the answer.
- RickBeer
- Brew Guru
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Re: First Firestone, now Lagunitas
If this means that you will close your beak - no, that won't happen...Brewbirds wrote:I personally hate hearing about these transactions and Gymrat hit the nail on the head. It is only a matter of time before you start to see the influence they will have.
Keeping existing people onboard is a classic takeover tactic across corporate models globally. They never stay and change will happen.
To resolve this maybe we, the craft brew consumer aficionados, should all stop singing the praises of our favorite breweries so publicly on social media and conspire to keep sales at unimpressive levels so we can keep the product to ourselves... OH ... but that might mean I'll never get to have a... fill in the blank .
Embrace your tiny local people!!! And beware that the next target is the home brewers supply chain.
I have over 9,000 posts on "another forum", which means absolutely nothing. Mr. Beer January 2014 Brewer of the Month with all the pomp and circumstance that comes with it...
Certificate in Brewing and Distillation Technology
Sites to find beer making supplies: Adventures in Homebrewing - Mr. Beer - MoreBeer
Certificate in Brewing and Distillation Technology
Sites to find beer making supplies: Adventures in Homebrewing - Mr. Beer - MoreBeer
My Beer - click to reveal
Re: First Firestone, now Lagunitas
On one level I don't like these acquisitions but on another I think they actually might make room for one the many new breweries to find a bigger niche.
There are so many great breweries now that I'm not going to worry about finding quality beer.
I don't think it's selling out for the owners of these acquired companies to accept these deals. More power to them! It's a hugh risk to open your own business. Good for them.
There are so many great breweries now that I'm not going to worry about finding quality beer.
I don't think it's selling out for the owners of these acquired companies to accept these deals. More power to them! It's a hugh risk to open your own business. Good for them.
Re: First Firestone, now Lagunitas
I'm feeling very uneasy about the 50% acquisition of Lagunitas. Lagunitas already has grown large enough to hold their own as far as distribution and production volume goes. Honestly, I'm feeling like the peak of the craft beer revolution is here and Big Beer is trying to extinguish the fire.
Re: First Firestone, now Lagunitas
And leave you without a target?If this means that you will close your beak - no, that won't happen...
NEVER gonna happen.
Sibling Brewers