This beer is repellent

Vent, Rant, Chat or just talk about whatever is on your mind! Keep it civil though!

Moderators: BlackDuck, Beer-lord, LouieMacGoo, philm00x, gwcr

Post Reply
User avatar
RickBeer
Brew Guru
Brew Guru
Posts: 3099
Joined: Thu Aug 08, 2013 1:21 pm
Location: Ann Arbor, Michigan (Go Blue!)

This beer is repellent

Post by RickBeer »

https://www.dogfish.com/blog/your-mace


IN YOUR MACE!
Thursday, February 01, 2018

Sam and friends are at it again with another blazin’ collaboration … IN YOUR MACE! A dark, roasty beer with a tan head, IN YOUR MACE! is a coffee milk stout brewed with cinnamon verum chips from the Zanzibar Islands, mace spice, milk sugars, coffee, chicory and most importantly … chili oils, the active ingredient in Mace Brand (yep, the pepper spray).

Brewed to ignite your love of off-centered ales, we’ll be pouring IN YOUR MACE! during all three sessions at this weekend’s Extreme Beer Fest in Boston, hosted by our pals at BeerAdvocate. Can’t make it? You can also find it on draft in our Milton brewery Tasting Room beginning Friday, Feb. 2. AND we’re holding a super limited 750ml bottle release on Saturday, Feb. 17! Only 200 bottles* will be available for $18 each, and doors open at 11am.!

But, mace … really? Sam dreamt up this far out beer concept with high school pal Eric Crawford, Vice President of Sales at Mace Security International, Inc. Sam and Eric became fast friends while attending Northfield Mount Hermon (NMH) High School in Gill, MA. They shared a passion for taking collaboration seriously, but themselves not so much - especially since they played varsity football together for multiple years at NMH and never won a single game.

Reminiscing ‘bout the good old days over a couple of beers while planning their trip to Boston for the city’s annual Extreme Beer Fest, Sam and Eric thought it would be great fun to brew an envelope-pushing beer together using adventurous culinary ingredients, like chicory, coffee and milk sugars, and two varieties of mace. The first being mace the spice which is the outer hull of nutmeg shell, and the other being the mighty, all-natural pepper oils found in Mace Brand pepper spray.

“We’re always in search of unique, avant-garde, experimental beer ideas that push the boundaries of traditional brewing while still delivering rich aromas, flavor profiles and culinary ingredients that Dogfish beer fans count on and love,” says Sam. “IN YOUR MACE! is one of our most fun and personal partnerships to date and I’m super proud of this small-batch team-up with our friends at Mace Brand pepper spray. Any day we get to brew a beer wearing full body suits, face masks and respirators is a memorable day in the brewhouse.”

Clocking in at a 5% ABV and 35 IBUs, this smoky, moderately sweet stout gives off spicy nutmeg, anise and espresso aromas with a palate-warming chili spiced finish. Sam and Eric, along with our brewers used the primary ingredient in Mace Brand pepper spray, oleoresin capsicum (a food grade version of chili oils), that won’t burn your palate but still has noticeable heat. In its raw form, the pepper oils used in IN YOUR MACE! are so extreme that the team needed to wear protection gear to brew with it!

“When Sam and I cooked up this idea, I think everyone at the table thought it was crazy. But in his typical fashion, Sam wouldn’t let a good idea go! At Mace Brand, we focus on empowering people and helping them to feel safe and happy in their everyday life. In that way, Mace Brand and Dogfish have a very similar mission so this collaboration makes perfect sense. Of course, we don’t want anyone to pepper spray their beer, that’s not what this is about. It’s about friendship, flavor and fun for fans of Dogfish and Mace Brand,” says Eric.

*Limit two bottles per person.
I have over 9,000 posts on "another forum", which means absolutely nothing. Mr. Beer January 2014 Brewer of the Month with all the pomp and circumstance that comes with it...

Certificate in Brewing and Distillation Technology

Sites to find beer making supplies: Adventures in Homebrewing - Mr. Beer - MoreBeer
My Beer - click to reveal
Currently using 6 LBKs.

Beers I regularly brew:
Bell's Best Brown clone
Irish Hills Red - I call this "Ann Arbor Red"
Mackinac Island Red - I call this "Michigan Red"
Oatmeal Stout - I call this Not Fat, Stout - Oatmeal Stout

Bottled 5 gallons of Ann Arbor Red on 4/18/17. Bottled 5 gallons of Michigan Red on 5/8/17.

Brewed in 2017 - 22.13 gallons (19.91 in 2012, 48.06 in 2013, 61.39 in 2014, 84.26 in 2015,46.39 in 2016)
Brewed in lifetime - 282.14 gallons
Drinkable beer on hand -  13.58 cases, with 6.11 cases ready in May and early June.
Average cost per 12 pack through all beer brewed - $6.27(ingredients only)
User avatar
RandyG
Brew Fool
Brew Fool
Posts: 159
Joined: Wed Oct 02, 2013 4:41 pm

Re: This beer is repellent

Post by RandyG »

Hey Gang, Would you drink this beer? For me nah!...Let's just say I'm not Mr. Adventurous. I drink mostly what I brew,maybe sometimes with a little store-bought mixed in,but this one seems a bit far left of the beaten path for me. cheers. :D
User avatar
John Sand
Brew Guru
Brew Guru
Posts: 4310
Joined: Wed Aug 07, 2013 9:01 pm
Location: Long Island NY

Re: This beer is repellent

Post by John Sand »

I'm with you Randy. I also see it as a stunt: "Limited release! One Day only! $18 a bottle" all seem designed to attract the type of beer drinker who believes that rare and expensive equals excellent. I never camped out waiting for tickets to a band or an iPhone. I'm not going to wait in line for hot pepper beer. Or any other kind.
Making beer and stew for the Zombie Apocalypse.
Never mind, there it is.
User avatar
BlackDuck
Moderator
Moderator
Posts: 5156
Joined: Wed Aug 07, 2013 7:49 am
Location: Canal Winchester, Ohio

Re: This beer is repellent

Post by BlackDuck »

I wouldn't do it either. I'm not a fan of spicy pepper beers. It's a bit gimmicky to me, but DogFish seems to like to do gimmicky things.
ANTLER BREWING
Drinking
#93 - Gerst Amber Ale
Conditioning and Carbing

Fermenting

On Deck
User avatar
Beer-lord
Moderator
Moderator
Posts: 9635
Joined: Mon Aug 05, 2013 2:48 pm
Location: Burbs of the Big Easy

Re: This beer is repellent

Post by Beer-lord »

I really enjoy their normal beers but they do seem to have fun experimenting. It's even worse at their restaurant from what I've read.
PABs Brewing
Planning
Brew good beer and live a hoppy life
Fermenting

Drinking
Disfucted
Smelly Hops
(split batch) A Many Stringed Bow
Up Next
Men In Black
User avatar
Kealia
Brew Guru
Brew Guru
Posts: 5588
Joined: Thu Aug 08, 2013 10:52 pm

Re: This beer is repellent

Post by Kealia »

I'm all for experiments and having fun but this doesn't appeal to me either.
User avatar
swenocha
Uber Brewer
Uber Brewer
Posts: 1992
Joined: Sun Aug 04, 2013 10:35 am

Re: This beer is repellent

Post by swenocha »

While I personally sometimes enjoy a limited beer release line (as it normally becomes a big beer share party), I'm not sure this one jumps out at me as a must get... Sometimes limited release, one day only simply equates to a small batch, not a gimmick. This one seems a bit gimmicky though.

Here's some pics from the Southern Grist bottle release I attended a couple months ago...

ImageImageImage
Swenocha is a vast bastard of brewing knowledge - Wings_Fan_In_KC

Fermenting:
nada... zip...

Drinking:
nada... zip... maybe an N/A beer here and there...
User avatar
Kealia
Brew Guru
Brew Guru
Posts: 5588
Joined: Thu Aug 08, 2013 10:52 pm

Re: This beer is repellent

Post by Kealia »

If I'm going to wait in line for something limited I'll go get in line for some Pliny The Younger.
And I'm not doing that either!

(I've had it in the past)
User avatar
berryman
Brew Guru
Brew Guru
Posts: 3280
Joined: Tue Aug 20, 2013 5:16 pm
Location: Western NY

Re: This beer is repellent

Post by berryman »

RickBeer wrote: *Limit two bottles per person.
I think I will pass on this and let someone else have my two bottles :) .....A lot going on in that beer.
Happy Hound Brewery

“I have not failed. I've just found 10,000 ways that won't work.”
― Thomas A. Edison
User avatar
FedoraDave
FedoraDave
FedoraDave
Posts: 4208
Joined: Fri Aug 09, 2013 5:52 pm
Location: North and west of the city
Contact:

Re: This beer is repellent

Post by FedoraDave »

I like Dogfish Head's 90-Minute IPA on occasion. And I applaud their pursuit of unusual ingredients/styles/procedures.

That being said, I'm not interested in this beer, or, frankly, any of their unusual beers. It's their gimmick; I get that, and I guess they've found a market for it. More power to them.

But it's not for me.
Obey The Hat!

http://www.homebrew-with-the-hat.com

Some regard me as a Sensei of Brewing
Fedora Brauhaus
Up Next:
FedoraDave's American Ale
Fermenting/Conditioning
Natural 20 Pale Ale -- Bull Terrier Best Bitter -- King Duncan's Porter -- Schöenwald Schwarzbier -- Littlejohn's Ale
Drinking:
Crown Top Pale Ale
User avatar
John Sand
Brew Guru
Brew Guru
Posts: 4310
Joined: Wed Aug 07, 2013 9:01 pm
Location: Long Island NY

Re: This beer is repellent

Post by John Sand »

So, it's unanimous. We are repelled.
Making beer and stew for the Zombie Apocalypse.
Never mind, there it is.
Post Reply