BeerBorg

Will have to see how much "fight" goes into this. Many companies will just challenge and not put much weight behind it so in the future if they need to they have paper evidence that they made a stand should the other company come back at them down the road and claim title.

It is going to get worse before it gets better. In the past there were so few beers, and even early in the craft realm there were more regulars than rotators. Now, the craze is trying the Next Best Thing so breweries are pushed to constantly come out with new brews. Eventually everyone is going to infringe on everyone to the point that we start drinking beers named "IPA #162."

Just left my local Homebrew monthly club meeting... Had an interesting guest speaker, Dave Navarro. Founder & head brewer at Pacific Brewing & Malting Co. Just opened up in 2014. He was answering a lot of questions from club members & brought some growlers to sample.
He related the story of reviving the Pacific Brewing name (a Tacoma brewer that went out of business during Prohibition). He hired a $405/hour trademark & patent lawyer. They did the research, the Pacific Brewing label had not been used for some 60 years. So they 'trademarked it'. On the last day of the 30 day comment/challenge period, Grupo Modelo (brewer of Pacifico beer, owned by A-B InBev) challenged the name.
Dave was determined to bring back the Pacific Brewing name to his hometown Tacoma, WA. He didn't back down, he spent a bunch of $, enlisted the support of a craft brewer's network. When it was all said & done, he won. He did agree not to sell any lager named Pacific. They sell a lager called 1897 Lager, based on the original Pacific Brewing bestseller. It is an all-malt lager, so it is a little bit different than the original recipe.

Best of luck to Pacific Brewing & Malting. I love stories about guys who revive a traditional business name that has a solid history in a certain area.