I'm happy to share. Like I said, I wish that we could all sit around a room over a few beers and discuss this, but this is the best we can do.
Day 2: We woke up, had breakfast and then headed back over to the pick up area for the VIP treatment. This included food and the sampler trays already paid for along with a special, small group tour of Lagunitas. (We knew ahead of time that we'd be back there and we were OK with that).
When the bus arrived, it looked like the same one but when we got on we noticed the upgraded keg in the back - and two taps:
It was the same two beers as the day before (which was disappointing but I don't think they really intended for people to take back-to-back tours). Ok, sure...we'll have another Little Sumpin please
We quickly found ourselves back in the "basement" at Lagunitas, but with only the 20 of us from the tour which was spread across two buses, which was great. We heard abut the issues Lagunitas has had with getting their Censored Copper Ale label approved - which is where the name came from. The story goes that it was originally named "Kronik" because of....well, all the activity at the brewery from customers enjoying themselves. They didn't promote the activity, but didn't squash it either. In any case, the senior person assigned to approving the labels (FDA?) approved it not knowing what it referred to and left the form on his desk. When a younger agent came by he saw it and said something to the affect of, "Hell yeah, I'd drink that!" which blossomed into a discussion which blossomed into the label being rejected due to the drug reference. The owner (Tony) was pissed because of companies selling things like "Bud", "High Life" and "Red Hook" (or Red Tail). In an "F you" to the FDA(?) he put a black piece of tape over the word Kronik and wrote on it with white out - "Censored". The agent approved the label.
Here is a bottle of the original and the updated version shortly after bottling:
So...they were a very liberal brewery in terms of allowing smoking to go on and finally the local law enforcement became involved as well. They worked together with Federal resources to bring cases against Lagunitas for various things but finally got them on a charge of "moral turpitude" which is defined as
"conduct that is considered contrary to community standards of justice, honesty or good morals". As it was explained, this was a law that had been used in the past to crack down on brothels but could be employed as need. They were also found guilty of operating a "disorderly house". They were shut down for 20 days and during that time came up with a recipe that they still sell to this day:
Undercover Investigation Shutdown.
When they re-opened they were busier than ever, thanks to local support. They did however have to put up this sign:
After drinking the rest of the samples, and having an extra DogTown Pale Ale, we were off to the tour. It was a pretty standard tour with the explanations of how beer is made, a description of the HLT, mash tun, etc. but the facility was really nice. Here's a shot looking down from the second story where we could see into the mash tuns:
The coolest part of the mash tuns were the custom glass doors:
What I didn't get a picture of that was really cool was the keg-lifter. When kegs come off the filling station they need to be lifted onto a palette and then driven to the next location for them. I don't know about other states but California is an Equal Opportunity Employment state meaning that anybody needs to be able to do any job. Well, a filled keg weighs about 165 pounds and that limits who can lift them, right? Wrong. They have a machine that basically works on suction that you clamp on the top, hit the button and it takes the weight from 165lbs to -15lbs. Yep, -15. Light as a feather and pretty cool.
We then walked outside to the fermentors. Yes, they keep them outside. They are lined with glycol to help control the temps, but Petaluma doesn't have huge temps swings so this is very efficient for them. The pipe you see pump the wort to the fermentors and the kegs at the bottom should give you a sense of scale. (The brewery they are opening in Chicago in April will have to put their fermentors indoors):
Post tour....back to the tap room to have one more Nelson IPA since it's a limited release!
Next stop will be: Old Redwood Brewery