BeerBorg

Here is the short story.



I know it's necessary to protect intellectual property and trademarks, etc. to prevent brand confusion/erosion but don't you hate it when Mom and Dad fight?



edit to add: I think this is a HUGE stretch and not confusing at all.

I'm thinking even Stevie Wonder can see this difference in labels and cartons!

Wow...that sure does seem to be stretching it. They don't look anything alike.

The Lagunitas carrier is printed in their traditional colors, which is one of the most distinctive things about their packaging, IMO. Also, it says "Lagunitas" right at the top, as opposed to the Sierra Nevada carrier, which is a totally different color, and, hey! it says "Sierra Nevada" across the top!

I'm good at readin' writin' as long as the writin' isn't written rotten.

"Frivolous Lawsuit" are the letters I see. The comments following the article are almost unanimously annoyed with Lagunitas. That's my feeling too. Now I'm kind of thirsty for Sierra Nevada.

FedoraDave wrote: I'm good at readin' writin' as long as the writin' isn't written rotten.

Can you say that 3 times fast? (I screwed up the second time)

The only thing they have in common is the Bold Black Lettering of IPA...what a waste of time and energy for everyone involved.

Edit...I didn't read the article first. Apparently, that is the complaint. That the Bold lettering and spacing is too similar.

They should meet at a bar, buy each other a few beers and move on with life.

Good call....perhaps they need to get back to their homebrewing roots and RDWHAHB!

It's so hard to say what's actually behind this and take sides although it would appear on the surface that Lagunitas is crazy....

... and lawsuit dropped.

linky

Really, really bad press will do that for you.

All this thread made me want to do is go buy a bottle of Lagunitas Sucks and a bottle of SNPA Torpedo or Southern Hemisphere Wet Hop and let them fight it out in my stomach.

John Sand wrote:Really, really bad press will do that for you.

Indeed. Whoever said there's no such thing as bad publicity didn't get hit in the pocketbook with it.

apparently the public bitch slapped some sense into him.

mashani wrote:All this thread made me want to do is go buy a bottle of Lagunitas Sucks and a bottle of SNPA Torpedo or Southern Hemisphere Wet Hop and let them fight it out in my stomach.