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Is The Bruery selling out too?

Posted: Wed May 24, 2017 8:57 am
by Beer-lord
I've not talked to my friend who's son in law works at the Bruery to find out more about this but I wonder what's going on there. I hate to read between the lines but somethings not right.

http://thefullpint.com/beer-news/bruery ... -partners/

http://thefullpint.com/dans-blog/unders ... te-equity/

Re: Is The Bruery selling out too?

Posted: Wed May 24, 2017 9:23 am
by bpgreen
Looks to me like it's just a financial arrangement to give them more money to expand. Maybe it's an attempt to ensure they don't get acquired by a big brewery.

Re: Is The Bruery selling out too?

Posted: Wed May 24, 2017 9:54 am
by Dawg LB Steve
Could be along the same lines as Oskar Blues and Cigar City being under the thumb of an investment firm.

Re: Is The Bruery selling out too?

Posted: Wed May 24, 2017 10:03 am
by BlackDuck
Dawg LB Steve wrote:Could be along the same lines as Oskar Blues and Cigar City being under the thumb of an investment firm.
Probably is, and I hope is stays that way. However, If you look at the portfolio of the investment firm, they have invested in two other beverage companies, Essentia Water, and Fuze Beverages. Essentia is in their current lineup, and they sold Fuze to Coca-Cola in 2007. So I guess in the future, they could always dump it to one of the BMC companies if the price is right.

Re: Is The Bruery selling out too?

Posted: Wed May 24, 2017 10:20 am
by Beer-lord
My friend lives in Japan so I sent him an email to ask about his son in law. He was visiting them in March and never heard of any news at all so he thinks all is good. But, losing key members of the team is of some concern.
We get some of their beer here. It's not my style but I will say, they have a huge following and do make some serious beers. I've sampled a few of their sour beers and some were pretty good for a non sour guy. The ones I really like are their imperial stouts. Wow, they'll knock you on your kiester before you know it if you're not careful.

Re: Is The Bruery selling out too?

Posted: Wed May 24, 2017 10:32 am
by RickBeer
Dawg LB Steve wrote:Could be along the same lines as Oskar Blues and Cigar City being under the thumb of an investment firm.
This ^^^.

Private equity firms make investments to then flip a company in 3 - 6 years. Of note, Northern was bought by a private equity company, then they bought Midwest, then they sold to ABInBev.

You will see this flipped anywhere from 12 months to 6 years from now. Based on trends, I'd bet under 36 months, closer to 24.

Edit - their website says "We Bring Operational Expertise to Private Equity". This is NOT a hands-off investment.

Re: Is The Bruery selling out too?

Posted: Thu May 25, 2017 9:26 pm
by Beer-lord
One man's opinion.