Stone suing Millers Coors
Posted: Mon Feb 12, 2018 5:05 pm
According to Koch, the suit alleges that MillerCoors’ use of the shortened “Stone” or “Stones” name is deliberately intended to cause confusion with Stone’s name within the marketplace. Koch says: “We believe that MillerCoors is intentionally and deliberately trying to cause confusion in the marketplace with their Keystone brand. You can see it in the cans; you can see it in their packaging; you can see it in their marketing. They’re being surprisingly bold with this.”
Continues Koch: “The point is, there is an intentional obfuscation that they are trying to run, confusing people with our brand. So our message to you MillerCoors is very simple. You can end all this right here and now by one simple move that reinforces your brand that you built. Put the “key” back in Keystone. Stop using Stone as a stand-alone word, because when it comes to a stand-alone word in the world of beer, it’s ours. We believe we are in the right, and so we are going to do what we feel we have to do. We appreciate your support.”
Continues Koch: “The point is, there is an intentional obfuscation that they are trying to run, confusing people with our brand. So our message to you MillerCoors is very simple. You can end all this right here and now by one simple move that reinforces your brand that you built. Put the “key” back in Keystone. Stop using Stone as a stand-alone word, because when it comes to a stand-alone word in the world of beer, it’s ours. We believe we are in the right, and so we are going to do what we feel we have to do. We appreciate your support.”
